2023 Instagram Predictions - Real Estate Marketing Update

instagram Jan 24, 2023


In the past few years, Instagram has become an essential part of every real estate marketing strategy. As the platform evolves, it will continue to be a powerful way to build relationships, grow your audience and boost sales.

The following are our top 3 predictions for Instagram in 2023:

Prioritize Quality Content and Build a Strong Community

The social media platform is continuously evolving, and it's crucial for businesses to adapt their strategies accordingly to stay ahead of the competition. By focusing on creating valuable content that resonates with your audience, you'll be able to attract more followers and engagement with comments and shares. Building a strong community on Instagram is also essential as it helps to increase brand loyalty, customer retention and ultimately drive sales. So, in order to be successful on Instagram in 2023, businesses need to prioritize quality content and community building.


SEO Keywords Take the Lead: Hashtags Losing Their Relevance in 2023

The shift towards the importance of SEO keywords over hashtags on Instagram is happening. Hashtags have long been a crucial part of Instagram marketing, as they help users find content that's relevant to them. However, as the platform continues to evolve, the use of SEO keywords in post captions and descriptions is becoming increasingly important for businesses looking to improve their visibility and reach on the platform. Hashtags are no longer enough to increase visibility and reach for the businesses, therefore, businesses should focus on incorporating relevant SEO keywords to increase the chances of their posts being found in search results. So, businesses should adapt their strategies accordingly and start incorporating SEO keywords in their Instagram marketing strategy.


DM Automation: The Future Of Customer Service?

DM Automation is a powerful tool that allows you to automate your direct messages. A type of software that can be used to automate certain actions. For example, you can set the program to automatically send a message to new customers when they join your mailing list or follow your social media page. You can also set up an automated email campaign that sends out messages on a schedule you choose.


How Do You Leverage DM Automation?


You can use DM automation in several different ways:


Automatic email campaigns: A common use for DM automation is sending out automatic email campaigns to customers or subscribers on a schedule you set up. For example, you might use the program to send out weekly newsletters or messages about important updates.


Targeted messages: You can also use DM automation to create targeted messages based on certain criteria like whether someone has bought something from you recently or if they haven't interacted with your brand for some time. This allows you to craft messages that will resonate more with each customer than if you sent them all one generic message.


Instagram has become an integral part of real estate marketing strategies in recent years, and it's set to continue in 2023. Quality content is key to success on the platform, as it leads to more engagement and conversions for businesses. Additionally, SEO keywords are becoming increasingly important, while hashtags are on the decline. DM Automation, the use of software to automate direct messages, is also a growing trend, and can be used for automatic email campaigns and targeted messages to customers based on their engagement with your brand.


Want to increase your real estate brand awareness on social media?


Click Here to JOIN the #1 Video Marketing Membership for Real Estate


Your 2023 Instagram Strategy for Real Estate Agents

11 Ways to Use Video to Make Your Real Estate Brand Stand Out

Get the Videos Now