Don't Make These Reel Mistakes for Real EstateMar 10, 2022
Not getting any new leads from your real estate Reels? Is your Facebook & Instagram growth at a standstill even though you’re making Reels? There are a few mistakes that are being made that nobody is pointing out…let’s troubleshoot the reasons why you may not be seeing the results you want with your Reels.
1. Don't only do trends
Your Reels should include stories about who you are, what you do, how you will serve your home buyers and sellers and provide helpful information to help them meet their goals.
Trends are trending videos that use the same music, the same text and the same angle. If you're going to do trends, switch up the angle, the scene, or something that makes you stand out.
If you only make trending reels exactly like everyone else, you're going to look and sound the same as everyone else.
2. Don’t forget to use text
For your Reel to catch the eyes of serial scrollers passing by, add on-screen text to the Reel. Here's why:
- Not everybody scrolls with the volume turned on/up. If you're lipsyncing or dancing, unless there is text to read, the prospect will not know what the Reel is about.
- Use bullet points as your on-screen text. Think short & sweet with 1-3 points. Too much text will be difficult to read.
- Text gives context to your Reel and helps people to clearly understand what you're talking about.
3. Make a plan and follow a strategy
A one and done Reel is not going to bring you buyers and sellers consistently. Instead...
Make a plan to produce your Reels. Plan out the content, select the audio, the scene, any props you'll use, your attire and when you're going to record the video(s).
Strategize the messages that you're going to convey in your Reels. Messaging is key to attracting new leads and connecting with them through video. Plan out the strategy so that each Reels' content stacks on top of the next Reel.
After posting at least a month's worth of Reels, analyze the Reels that are popular & performing well and recycle them into new Reels.
Keep these tips in mind the next time you start creating a Reel for higher engagement and ultimately get more leads to turn into sales!
This is part 1 in a series of Reel tips for real estate. Check out part 2 to see if your Reels are missing these 3 things that may be hindering your views.
As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers.
Does creating content for social media videos intimidate you? You don’t know what to say? You’re not comfortable with dancing or lip-synching? Think it’s too time-consuming for little or no return? Don’t have the time to post consistently?
I’m excited to help you push through those fears by having the right tools and a simple plan to follow, whether it’s a written post or a video template, you’ll have the confidence you need to publish your content consistently and become the agent with authority on social media.
I created this marketing business because I saw a gap between real estate agents who are highly motivated, who offer an exceptional service but don’t have the time for the old traditional ways of lead generation, AND an effective content marketing plan for social media that will attract the right home buyers and sellers. I’m closing the gap by giving you the content in the form of ready-to-post Reels videos, newsfeed & story templates, copy and paste real estate captions, a monthly content calendar and other marketing templates to grow your business.
It gets better, every month we deliver NEW, fresh marketing content to your inbox.
This program is going to change how you post on social media. Join the Referral Agent today!