How to Choose Your Niche in Real Estate - the Series Part 1

canva for real estate agents instagram real estate branding real estate marketing real estate video Aug 06, 2020

Niches in real estate is a popular topic, but many real estate agents have trouble narrowing it down. Find out how to identify your niche in the 1st part of this series.

Raise your hand if you’ve ever stumbled through how to pick a real estate niche to market your business?

Watch this video to dive in to learn how to identify your niche in real estate.

Everyone hears this advice when they get their real estate license - “The riches are in the niches.”. Define your niche audience to market to and you’ll be set for life. 

But wait, why is it so important to pare down your marketing to a specific group? By doing that, isn’t it limiting who works with you? Won’t you miss out on selling MORE homes if you choose a specific audience?

Nope. In fact, it’s just the polar opposite.

Watch the video to see why choosing a niche in real estate will skyrocket your business!

Learn more ways to sell more homes, watch How to Sell Your Listings Faster!


As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 


Does creating content for social media videos intimidate you? You don’t know what to say? You’re not comfortable with dancing or lip-synching? Think it’s too time-consuming for little or no return? Don’t have the time to post consistently? 


I’m excited to help you push through those fears by having the right tools and a simple plan to follow, whether it’s a written post or a video template, you’ll have the confidence you need to publish your content consistently and become the agent with authority on social media. 


I created this marketing business because I saw a gap between real estate agents who are highly motivated, who offer an exceptional service but don’t have the time for the old traditional ways of lead generation, AND an effective content marketing plan for social media that will attract the right home buyers and sellers. I’m closing the gap by giving you the content in the form of ready-to-post Reels videos, newsfeed & story templates, copy and paste real estate captions, a monthly content calendar and other marketing templates to grow your business.


It gets better, every month we deliver NEW, fresh marketing content to your inbox.

This program is going to change how you post on social media. Join the Referral Agent today!


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