How to Create Killer Content to Grow Your Real Estate Brand on Social Media

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What is social media content? What does social media content do for a real estate brand?

Let’s dive in…

Social media content is any sharing of valuable & relevant information such as in social media posts, stories & videos (long and short-form).

Content is intended to stimulate interest in a service but doesn’t necessarily promote the brand directly.

Social media content marketing is an integral part of building & promoting your real estate brand.

It is used to attract new buyers and sellers, create engagement and nurture your customer database and ultimately convert more leads into customers…this can all be done strategically with your content.

You may be wondering what type of real estate content should you post on social media that actually works to attract buyers & sellers?

>>> To attract new buyers and sellers, post:

  • Results-driven content (example: How to sell your home for more money in less time)

  • Problem-solving content (example: How to get your offer accepted in a seller’s market)

>>> To deepen the connection and build a relationship with your leads, post:

  • Relatable content (example: use your brand voice to speak your dream customer’s language)

  • Personal content (example: showing behind-the-scenes of what you do and who you are as a person to elicit an emotional connection)

>>> To convert more prospects into real buyers and sellers, post:

  • Testimonial content (example: share a story of how you helped a homebuyer or seller accomplish their real estate goals)

  • Include CTA’s (call-to-action statements) and a sense of urgency in your content. (example: If you’re thinking of selling your home, send me a DM to find out the value of your home in today’s market, before the market hits the top.)


Will you begin posting this type of content on social? If YES, email [email protected] & let me know. I’d love to hear from you and I read ALL of your responses!




If you want more results with your social media content, aka more prospective buyers and sellers reaching out and hiring you as their agent, without having to worry about what to say or devising an effective strategy to bring in buyers and sellers automatically, I put together a vault of real estate social media post ideas - one for every day of the year (365 to be exact), plus 50 newsfeed & story templates and I'm sharing my plug 'n play system that manages your social media content for you so you can cut your social media creation time in half and focus on doing other things in your real estate business. You can get it all plus more right here and start attracting more buyers and sellers in just a few minutes a day.

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