How to Create Killer Content to Grow Your Real Estate Brand on Social Media

instagram real estate branding Feb 28, 2022

What is social media content? What does social media content do for a real estate brand?

Let’s dive in…

Social media content is any sharing of valuable & relevant information such as in social media posts, stories & videos (long and short-form).

Content is intended to stimulate interest in a service but doesn’t necessarily promote the brand directly.

Social media content marketing is an integral part of building & promoting your real estate brand.

It is used to attract new buyers and sellers, create engagement and nurture your customer database and ultimately convert more leads into customers…this can all be done strategically with your content.

You may be wondering what type of real estate content should you post on social media that actually works to attract buyers & sellers?

>>> To attract new buyers and sellers, post:

  • Results-driven content (example: How to sell your home for more money in less time)

  • Problem-solving content (example: How to get your offer accepted in a seller’s market)

>>> To deepen the connection and build a relationship with your leads, post:

  • Relatable content (example: use your brand voice to speak your dream customer’s language)

  • Personal content (example: showing behind-the-scenes of what you do and who you are as a person to elicit an emotional connection)

>>> To convert more prospects into real buyers and sellers, post:

  • Testimonial content (example: share a story of how you helped a homebuyer or seller accomplish their real estate goals)

  • Include CTA’s (call-to-action statements) and a sense of urgency in your content. (example: If you’re thinking of selling your home, send me a DM to find out the value of your home in today’s market, before the market hits the top.)


Will you begin posting this type of content on social? If YES, email [email protected] & let me know. I’d love to hear from you and I read ALL of your responses!


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