How to Fix Your Reels to Attract More Home Buyers & Sellers

instagram real estate marketing real estate video Mar 23, 2022


As a prominent feature of Instagram, Reels have become a vital source of lead generation for real estate professionals globally. By strategically incorporating relevant real estate content into Reels, agents can reach a vast audience and attract potential buyers and sellers. However, if the Reels are not effectively reaching the desired target audience, there are certain elements to consider when troubleshooting the performance. These include using trending audio, optimizing the length of the Reel, and ensuring good lighting. By incorporating these tips, real estate agents can improve their Reels and generate more leads, ultimately leading to an increase in sales. 


Are you using trending audio?

Trending audio refers to audio tracks that are widely used in various Reels and are gaining popularity. Incorporating trending audio into one's Reel can help increase its reach and visibility, potentially leading to exponential growth.

 The Reel must also include the other key elements in it to get engagement - likes and comments. Other key elements of a Reel are explained in more details here - read Don’t Make These Reel Mistakes for Real Estate and 3 Things Your Real Estate Reels may be Missing.


How long is your Reel?

The length of a Reel can be anywhere up to 60 seconds long.

The optimal length of a Reel is much shorter. Think 15 seconds or less if you want to have longer watch time of your video by more people.

To keep your Reel under 15 seconds, keep your message short and sweet. Highlight 1-3 bullet points of information that will be most useful to your dream buyer and seller.


Are you using good lighting?

Good lighting is imperative to a high-performing Reel.

If the viewer is scrolling by and they only see a dark shadow in the video, they're going to keep scrolling by.

Light up the room with a ring light (Amazon), film in a well-lit area, like a room with lots of windows.

Test your lighting. Film a few seconds with your lighting set up and check to see if the video is light and bright.

Filters on Instagram and editing apps like InShot can also be used to brighten a video.


Give these troubleshooting tips a try to fix your Reels and get more leads so you can make more sales! 


This is part three in a series of Reels tips for Realtors®, check out the last blog for 3 things your real estate Reels may be missing.


Click Here to JOIN the #1 Video Marketing Membership for Real Estate


Color Trending Videos for Real Estate Marketing

3 Common Mistakes Real Estate Agents Make on Instagram

Get the Videos Now