Your 2023 Instagram Strategy for Real Estate Agents

instagram real estate branding real estate marketing Mar 21, 2023


Social media has become an essential tool for businesses in all industries, and the real estate industry is no exception. In particular, Instagram, with over 2.35 billion monthly active users, has become one of the most popular social media platforms for real estate agents to promote their listings and build their brand. In this blog post, we will discuss what a real estate agent's social media strategy should look like on Instagram.


Create a Business Profile

The first step in creating a social media strategy on Instagram is to create a business or creator profile. This will allow you to access Instagram Insights, which provides valuable data on your followers and the performance of your posts. You can also include your contact information and a link to your website, making it easier for potential clients to get in touch with you.

Next step is to fill out your biography utilizing the space provided to advise people on who you are and how you can help them with their real estate goals. Include the name of the city so prospects will know the area you serve in.


Define your target audience

The first step in developing your social media strategy is to define your target audience. Who are you trying to reach with your Instagram account? Are you looking to connect with first-time homebuyers or luxury buyers? Once you have a clear understanding of your target audience, you can create content that speaks directly to them.


Create a consistent brand

Consistency is key when it comes to building a strong brand on Instagram. Your brand should be reflected in your profile picture, bio, and overall message. You should have a consistent voice and tone in your messages, captions and stories.


Showcase your brand with quality content

Your Instagram strategy should include showcasing not only their listings and just sold homes, but also provide a glimpse into your personal story, and deliver helpful home tips. You can post photos and videos of your properties and share information about their features and amenities. Make sure your photos and videos are high-quality and showcase the best aspects of the property. 

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Share your expertise

As a real estate agent, you have expertise that can be valuable to your followers. Share tips on buying or selling a home, market updates, and other relevant information that your audience would find useful. This can help establish you as a thought leader in the industry and build trust with your followers.


Engage with your followers

Engagement is an important part of any social media strategy. It’s the ‘social’ in social media. Respond to comments and messages from your followers and engage with their content as well. This helps build a sense of community around your brand and can lead to more followers and clients. Many agents leave this step out, don’t make this mistake.


Utilize Instagram Stories

Instagram Stories are a great way to show your personality and behind-the-scenes look at your life as a real estate agent. You can share sneak peeks of new listings, showcase your team, and provide a glimpse into your day-to-day life. This can help your followers feel more connected to you and your brand.


Collaborating with other businesses 

This is a powerful way to grow your real estate brand. By partnering with local businesses such as home decor stores, mortgage brokers, and home builders, you can expand your reach and tap into new audiences. Collaborations can take many forms, such as hosting joint events, co-marketing on social media, or offering exclusive deals to each other's customers. By working together, you can build trust, establish new connections, and ultimately drive more business for your real estate brand. So, start exploring partnership opportunities in your community today and see how collaboration can help take your brand to the next level! 


Use keywords and hashtags

Keywords and hashtags are a great way to increase the visibility of your posts on Instagram. Use relevant words within the body of the text such as (#)realestate, (#)newlisting, and (#)dreamhome to reach a wider audience. Always incorporate the local area names to attract people in your town. You can also create your own branded hashtags to make it easier for followers to find your content.


In conclusion, a successful social media strategy on Instagram for real estate agents should focus on defining your target audience, creating a consistent brand, showcasing your real estate brand and what makes you stand out, sharing your expertise, engaging with your followers, utilizing Instagram Stories, collaborating with other people and businesses and using keywords + hashtags. By following these tips, you can build a strong presence on Instagram and grow your business as a real estate agent.

Inside the Referral Agent is a content strategy complete with stunning images and videos that are designed to take the guesswork out of what to post so you can have more time to work on the things you love in your business.



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