As of today, Reels are the number one growth component for Instagram - which means they are acting as a major source of lead generation for Realtors® all over the world. When used strategically Reels can bring you hot prospective buyer and seller leads because they have the power to reach thousands of people in a short time.
The more people you reach, the right people, the more engagement and followers you’ll get.
To attract the right people, you must use relevant real estate content in your Reels to show prospective buyers and sellers how you can help solve their real estate needs.
Once you’ve locked in your content strategy, and you’re confident about it, but you’re still not reaching new prospects with your Reels, try troubleshooting your Reels by asking yourself these 3 questions as you analyze your Reels’ performance.
Are you using trending audio?
Trending audio is audio that is gaining popularity through the...
Are your video views on Instagram and Facebook way down lately?
You’re making video Reels for real estate but still not getting traction on your page?
I’d bet you’re spending a ton of time making Reels (way too much time)…
…I get it, you want to see a return on your time investment in the form of new buyer and seller leads.
Your Reels may be missing a few key elements to them which could be the reason why they’re not reaching more people and bringing you new prospective buyers and sellers.
If you want to get more views on your Instagram & Facebook Reels, you must include these 3 components to catch the eyes of your ideal people!
Don’t miss the last tip - it’s an important one!
START WITH A CATCHY HEADLINE
You have 3 seconds to grab a viewer's attention.
Include a short, concise headline of what your Reel is about, as on-screen text, in the first few seconds of the Reel.
Not getting any new leads from your real estate Reels? Is your Facebook & Instagram growth at a standstill even though you’re making Reels? There are a few mistakes that are being made that nobody is pointing out…let’s troubleshoot the reasons why you may not be seeing the results you want with your Reels.
1. Don't only do trends
Your Reels should include stories about who you are, what you do, how you will serve your home buyers and sellers and provide helpful information to help them meet their goals.
Trends are trending videos that use the same music, the same text and the same angle. If you're going to do trends, switch up the angle, the scene, or something that makes you stand out.
If you only make trending reels exactly like everyone else, you're going to look and sound the same as everyone else.
2. Don’t forget to use text
For your Reel to catch the eyes of serial scrollers passing by, add on-screen text to the Reel. Here's why:
Did you know that people are searching for Realtors®, just like YOU, on social media right now?
It’s true. Just like you are looking for them, they are looking for their perfect agent.
Content, itself, can only take you so far…if you want to attract the RIGHT home buyers and sellers…you also need to incorporate these 4 key elements into your social media strategy.
When searching, buyers and sellers are looking for someone to help them solve their real estate problems. Essentially, they’re looking for solutions, it’s your job to provide solutions for them.
Use your social media posts to teach your dream buyers & sellers about real estate. Explain in detail what it takes to buy and sell a home so they can understand & learn the process.
What is social media content? What does social media content do for a real estate brand?
Let’s dive in…
Content is intended to stimulate interest in a service but doesn’t necessarily promote the brand directly.
Social media content marketing is an integral part of building & promoting your real estate brand.
It is used to attract new buyers and sellers, create engagement and nurture your customer database and ultimately convert more leads into customers…this can all be done strategically with your content.
You may be wondering what type of real estate content should you post on social media that actually works to attract buyers & sellers?
>>> To attract new buyers and sellers, post:
Results-driven content (example: How to sell your home for more money in less time)
How do you use Instagram for your real estate business? Do you have a strategy that’s working to attract new home buyers and sellers to you?
Today I’m sharing a strategy with you that will help you build awareness, a community amongst your followers that will become strong advocates for your real estate brand.
This strategy I’m sharing today is the same strategy that I use for my multiple businesses and for other real estate agents to help them grow their social media accounts. Once you set it up and create the content you’ll see that everything will fall into place and you’ll begin growing your real estate business from Instagram.
Let’s talk about your profile. The first thing you need to nail down is your bio. It’s what people see first when they visit your profile. You need a recent, professional photo of yourself that shows your personality. It should be cropped so that you can see your face clearly, a picture from your...
I’m giving you five Reel ideas for Realtors (R). Reels are short-form videos on Instagram, that will strategically help you gain more followers and convert them into homebuyers and sellers.
Hi, I’m Jill and I help female real estate agents get more eyeballs on them through social media content marketing and advertising strategies so that they can sell more homes.
These short-form videos, called Reels on Instagram and similar to a TikTok video, are an excellent way of communicating your value to get more people following you and liking what you have to offer them.
The Reels game, let’s back up here for a minute, the social media game is not about how many followers you can get. It’s about having quality people connect and engage with you. People who, over time will begin to trust you and then will want to hire you.
You can accomplish the goal of selling more homes to your people on Instagram and Facebook without having 10,000 followers. I’m...
It’s happened to all of us. Each morning after we wake up, sip our morning beverage, and get the kids ready and off to school.
We’re ready to start the workday but then...
The momentum of the day comes to a screeching halt.
We’re scrambling for something clever and cool to post on our social media but have no ideas.
We begin to stare at the phone wondering what to say that day that will attract more people to like your page.
We start searching for inspiration online for real estate social posts, just to come up short an hour later.
Let’s stop the madness of this forever cycle of what-should-I-post-today right in its tracks.
You may be thinking, so what kind of content really works to attract more people to follow you on social media for Realtors(R)?
Here’s the answer: content that sticks.
Content that gives people a reason to come back for more.
Content that teaches people about what they’re interested in.
Who else wants to grow their audience on their Facebook business page to reach more people and to sell more?
Having a business page on Facebook is some of the best advertising for realtors(R).
If you’re not already convinced you need a larger audience to grow your business, let’s break it down here.
A larger audience means more leads.
More leads mean more buyers and sellers to help with their real estate.
More buyers and sellers lead to more sales.
Yes, but how do you grow your audience on Facebook when there is so much noise already in the newsfeed?
We’re going to talk about Facebook marketing for realtors in this blog and how to improve your page and grow your audience
There are 5 secrets to driving more traffic to your Facebook business page.
The first secret is super simple but most agents aren’t willing to invest the time or energy into doing it. Engage with...
Let's dive right in! This is the third and final part of my blog series about niche marketing in real estate and we're laying out 5 marketing best practice strategies that will get you noticed by more customers.
We’ve identified the niche markets in real estate. We’ve also worked through the exercise of defining our niche and creating a unique selling proposition by doing so.
Your marketing message should be clear and repetitive so people remember what you do. This includes advertising your unique selling proposition in various methods to appeal to all niche customers.
Having a clear purpose in mind is great, but if you don’t market directly to your ideal customer, your proposition will fall flat and your business will be stagnant.
As a content marketing strategist, I help real estate agents brand themselves and produce...