How to Define Your Niche in Real Estate - The Series Part 2

 
There are RICHES in the NICHES! Ever hear of that statement? Well, it's true. Let's discover how you can define your niche so you can be rich!

We've identified 4 categories to use as a guide to CHOOSE YOUR NICHE IN REAL ESTATE. The four categories are Customer type, property type, geographic area, and specialized expertise.

To learn more about choosing your niche in real estate, watch the first part of the series.

To define your niche market, we’re going to ask some specific questions about each category to brainstorm who you want to market to and what you will market to your niche audience.

Watch the video now to determine your real estate niche.

Plus, you'll find out that by marketing to a niche, you'll start growing your real estate business exponentially.

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with...

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How to Choose Your Niche in Real Estate - the Series Part 1

Niches in real estate is a popular topic, but many real estate agents have trouble narrowing it down. Find out how to identify your niche in the 1st part of this series.

Raise your hand if you’ve ever stumbled through how to pick a real estate niche to market your business?

Watch this video to dive in to learn how to identify your niche in real estate.

Everyone hears this advice when they get their real estate license - “The riches are in the niches.”. Define your niche audience to market to and you’ll be set for life. 

But wait, why is it so important to pare down your marketing to a specific group? By doing that, isn’t it limiting who works with you? Won’t you miss out on selling MORE homes if you choose a specific audience?

Nope. In fact, it’s just the polar opposite.

Watch the video to see why choosing a niche in real estate will skyrocket your business!

Learn more ways to sell more homes, watch How to Sell Your Listings Faster!

As...

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3 Ways to Use Video to Sell More Homes

Branding in real estate is a full time job that requires time and effort to perfect. Many agents do not have a channel on YouTube for real estate. There are several other ways agents can use video in real estate to attract more customers and sell more homes.

When I first started hearing all of the leading real estate gurus say to use video in your business, to send a video message to your customer, I thought, How? Why? I don’t want to see myself in a video…what if I look awkward? What if I stutter or just sound plain silly? I brushed it off for a long time, making excuses like I don’t have time to film videos, or I don’t have any fancy video equipment or the technical know-how to make a video.

Bonus: Tips to Overcome Your Fear of Making Videos

But as I listened to my daily dose of business advice from my morning podcasts, I continued to hear the experts say, if you want to find more prospects, get more referrals and ultimately sell more homes, start using...

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16 Ways to Communicate with Your Prospects

Let's talk real estate advertising, shall we?

Who doesn't want to be seen and heard and ultimately stand out against their competition? Here are some ways to brand yourself as a real estate agent and generate new leads.

As a mom of two little kids, I felt in my heart that to attract new buyers and sellers, the conventional methods of finding them was no longer going to work for me. I was a new mom, raising babies, and wanted to spend every minute with them, but I also didn’t want to give up my career, I wanted to do it all.

Watch the video here to see the apps and how I use them to find and communicate with prospects.

But, spending hours cold calling, door knocking, and planning events were taking up all my time. I had a very limited work schedule and had to find new ways of attracting my ideal customer that wouldn’t take up too much time. I had to find ways to communicate my message quickly and to a mass number of people

I went through the trial & error...

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Do You Have this 1 Thing on Your Website to get more leads?

Many years ago I ditched the conventional ways of building my pipeline (open houses, door knocking, etc.) to online lead generation for real estate.

I built my real estate business around digital communications, before it was the cool thing to do, starting with email newsletters to my customers in the early 2000’s.

As a mom of two little kids, when they were newborn babies, I felt in my heart that to attract new buyers and sellers, the conventional methods of finding them was no longer going to work for me.

Bonus: Learn how to build your email list full of sellers here!

I was a new mom, raising babies, and wanted to spend every minute with them, but I also didn’t want to give up my career - basically, I wanted to do it all.

But, spending hours cold calling, door knocking and planning events was taking up all my time.

I had a very limited work schedule, sometimes 20 hours per week, so I had to find new ways of attracting my ideal customer that wouldn’t take up...

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3 Things You Can Do to Make LinkedIn Work for You (and get More Leads)

LinkedIn is one of the most overlooked social platforms out there. But, it can be one of the most effective platforms for you if you set it up and use it correctly. 

To find out more on how to grow your social media following, check out these helpful tips here!

It seems there are a ton of people with LinkedIn profiles created, but many are missing out on the opportunity to engage and grow their sphere of influence here. There are 3 things to accomplish when setting up your LinkedIn profile so that you can connect more authentically with other people on this site.

Watch the video to find out what you can do on LinkedIn to get more leads!

Be sure to grab my 3 FREE Smart Strategies to Building your List of Buyer & Seller Leads for Real Estate Agents Guide!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with...

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Steal these 3 Tricks to Sell Your Listings Faster (they're Free)

What makes a home compelling enough that it sells faster AND for top dollar?

I’ve got 3 tricks for you that you can begin incorporating into your listing copy right now.

Watch the video to start using these tricks to sell your listings quicker for more money and be the hero in your seller's eyes, without spending any extra money!

Be sure to grab my FREE 3 Smart Strategies to Building your List of Buyer & Seller Leads for Real Estate Agents Guide!

If you liked these tips - check out How to Sign More Listings, Virtually - these are essential tips, especially if you're not able to meet with the seller in person!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 

 

Does creating content for social media videos intimidate you? You don’t know what to...

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I'm Sharing the Secrets Top Real Estate Agents Use to Get Noticed by Prospects

I’m sharing with you the secrets top real estate agents use to get noticed by prospects and it has to do with how to build a noteworthy newsletter to engage your current/past customers and attract new customers.

Bonus: Learn how to build your email list full of sellers here!

Your customers whom you’ve helped in the past to buy or sell a home are your best customers but sometimes staying in touch with everyone you’ve served can get lost in the shuffle of what’s happening in your daily life now.

Watch the video now to not let good leads slip through the cracks!

Be sure to grab my FREE 3 Smart Strategies to Building your List of Buyer & Seller Leads for Real Estate Agents Guide!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 

 

Does...

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The 4 Essential Steps to Signing More Listings (That Really Work!)

In the Spring of 2020, we are in the midst of battling two crises, a global pandemic and a shortage of homes on the market. With the two issues combined, it’s the perfect storm to switch gears and perfect your listing presentation - this time learning how to present your marketing and other relevant listing information virtually to your prospects.

Now that you have the listing, see this about 3 free tips to sell the home faster and for top dollar!

I’ll walk you through the 4 effective steps you need to take to host a successful virtual listing presentation:

  • The Invite
  • The Setup
  • The Price
  • The Close

Watch the video and learn the 4 steps to signing more listing agreements, virtually.

P.S. There are key tips included here even if you're not doing virtual listing presentations!

Be sure to grab my FREE 3 Smart Strategies to Building your List of Buyer & Seller Leads for Real Estate Agents Guide!

 


As a content marketing strategist, I help real estate agents...

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8 Work at Home Tips for Real Estate Agents

If you've found yourself having to work from home instead of from your work office, watch this video for tips that will help you set up for success to work at home. I also incorporate tips to manage your work at home while there may be little ones home schooling or partners/spouses working from home, too.

Watch now!

Be sure to grab the FREE GUIDE: 3 Actionable Steps for Real Estate Agents to Attract More Home Buyers & Sellers Online in 30 Days here.

Now that you are working more efficiently at home, try these 3 tricks to skyrocket your business this year!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 

 

Does creating content for social media videos intimidate you? You don’t know what to say? You’re not comfortable with dancing or lip-synching?...

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