As of today, Reels are the number one growth component for Instagram - which means they are acting as a major source of lead generation for Realtors® all over the world. When used strategically Reels can bring you hot prospective buyer and seller leads because they have the power to reach thousands of people in a short time.
The more people you reach, the right people, the more engagement and followers you’ll get.
To attract the right people, you must use relevant real estate content in your Reels to show prospective buyers and sellers how you can help solve their real estate needs.
Once you’ve locked in your content strategy, and you’re confident about it, but you’re still not reaching new prospects with your Reels, try troubleshooting your Reels by asking yourself these 3 questions as you analyze your Reels’ performance.
Are you using trending audio?
Trending audio is audio that is gaining popularity through the...
Are your video views on Instagram and Facebook way down lately?
You’re making video Reels for real estate but still not getting traction on your page?
I’d bet you’re spending a ton of time making Reels (way too much time)…
…I get it, you want to see a return on your time investment in the form of new buyer and seller leads.
Your Reels may be missing a few key elements to them which could be the reason why they’re not reaching more people and bringing you new prospective buyers and sellers.
If you want to get more views on your Instagram & Facebook Reels, you must include these 3 components to catch the eyes of your ideal people!
Don’t miss the last tip - it’s an important one!
START WITH A CATCHY HEADLINE
You have 3 seconds to grab a viewer's attention.
Include a short, concise headline of what your Reel is about, as on-screen text, in the first few seconds of the Reel.
Not getting any new leads from your real estate Reels? Is your Facebook & Instagram growth at a standstill even though you’re making Reels? There are a few mistakes that are being made that nobody is pointing out…let’s troubleshoot the reasons why you may not be seeing the results you want with your Reels.
1. Don't only do trends
Your Reels should include stories about who you are, what you do, how you will serve your home buyers and sellers and provide helpful information to help them meet their goals.
Trends are trending videos that use the same music, the same text and the same angle. If you're going to do trends, switch up the angle, the scene, or something that makes you stand out.
If you only make trending reels exactly like everyone else, you're going to look and sound the same as everyone else.
2. Don’t forget to use text
For your Reel to catch the eyes of serial scrollers passing by, add on-screen text to the Reel. Here's why:
Did you know that people are searching for Realtors®, just like YOU, on social media right now?
It’s true. Just like you are looking for them, they are looking for their perfect agent.
Content, itself, can only take you so far…if you want to attract the RIGHT home buyers and sellers…you also need to incorporate these 4 key elements into your social media strategy.
When searching, buyers and sellers are looking for someone to help them solve their real estate problems. Essentially, they’re looking for solutions, it’s your job to provide solutions for them.
Use your social media posts to teach your dream buyers & sellers about real estate. Explain in detail what it takes to buy and sell a home so they can understand & learn the process.
What is social media content? What does social media content do for a real estate brand?
Let’s dive in…
Content is intended to stimulate interest in a service but doesn’t necessarily promote the brand directly.
Social media content marketing is an integral part of building & promoting your real estate brand.
It is used to attract new buyers and sellers, create engagement and nurture your customer database and ultimately convert more leads into customers…this can all be done strategically with your content.
You may be wondering what type of real estate content should you post on social media that actually works to attract buyers & sellers?
>>> To attract new buyers and sellers, post:
Results-driven content (example: How to sell your home for more money in less time)
More than ever, it's a great time to build your real estate brand by working on these key steps.
You've met with several different home sellers in the past few weeks and keep hearing their common concerns about listing their home to sell during the holiday season, but you're not sure of how to overcome their concerns.
Let me help you get to the core of their objections, so you can advise them what really happens in the real estate market during the holiday months...and earn their business!
Watch to find out what the 4 main reasons that sellers are scared of listing and how to overcome them, to build revenue in your pipeline!
As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers.