How to Attract the Right Buyers & Sellers Using this Social Media Strategy

Did you know that people are searching for Realtors®, just like YOU, on social media right now?


It’s true. Just like you are looking for them, they are looking for their perfect agent.


In the blog post, How to Create Killer Content to Grow your Real Your Real Estate Brand on Social Media, it talks about what types of content buyers and sellers want to consume.

 

Content, itself, can only take you so far…if you want to attract the RIGHT home buyers and sellers…you also need to incorporate these 4 key elements into your social media strategy.


When searching, buyers and sellers are looking for someone to help them solve their real estate problems. Essentially, they’re looking for solutions, it’s your job to provide solutions for them. 


Use your social media posts to teach your dream buyers & sellers about real estate. Explain in detail what it takes to buy and sell a home so they can understand & learn the process.


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How to Create Killer Content to Grow Your Real Estate Brand on Social Media

What is social media content? What does social media content do for a real estate brand?


Let’s dive in…


Social media content is any sharing of valuable & relevant information such as in social media posts, stories & videos (long and short-form).

Content is intended to stimulate interest in a service but doesn’t necessarily promote the brand directly.


Social media content marketing is an integral part of building & promoting your real estate brand.


It is used to attract new buyers and sellers, create engagement and nurture your customer database and ultimately convert more leads into customers…this can all be done strategically with your content.


You may be wondering what type of real estate content should you post on social media that actually works to attract buyers & sellers?


>>> To attract new buyers and sellers, post:


  • Results-driven content (example: How to sell your home for more money in less time)

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Examples of Content Ideas for Real Estate Agents to inspire your social feed

It’s happened to all of us. Each morning after we wake up, sip our morning beverage, and get the kids ready and off to school. 


We’re ready to start the workday but then...


The momentum of the day comes to a screeching halt.


We’re scrambling for something clever and cool to post on our social media but have no ideas.


We begin to stare at the phone wondering what to say that day that will attract more people to like your page. 


We start searching for inspiration online for real estate social posts, just to come up short an hour later.


Let’s stop the madness of this forever cycle of what-should-I-post-today right in its tracks.


You may be thinking,
so what kind of content really works to attract more people to follow you on social media for Realtors(R)? 


Here’s the answer: content that sticks.


Content that gives people a reason to come back for more. 


Content that teaches people about what they’re interested in. 


Content...

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The Simple Social Plan You Need to Grow Your Business

Social media for business can be a really awesome tool to help you get your message out and create a loyal fan base of customers. But, often times there is a struggle of what to post on social media. Agents are not sure of what to say, how often to say it and and what platform is the best to use. We’re going to scratch the surface on this topic today to show you how you can use social media to grow your business.

Watch Now to see how you can make this work for you!

Be sure to grab the FREE GUIDE: 3 Actionable Steps for Real Estate Agents to Attract More Home Buyers & Sellers Online in 30 Days here.

Learn here how to leverage your past sales to get more listings, to double & triple your income!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 

 

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These 3 Video Ideas Will Make You Finally Get Your Video A-Game Together

Video is here and it’s here to stay. If you haven’t started using videos in your business yet, now is the time to start. It took me a long time to begin using it, but the minute I started creating videos for my audience, I started seeing immediate results with more referrals from my sphere of influence. Video truly works.

And just like writing a blog post, there are endless topics to expand on for your video content, but how do you narrow down the choices to choose the best ones? Watch the video now to learn a few ideas that will help get you started!

Be sure to grab the FREE Guide: Increase Your Social Media Followers with 7 Content Topics Every Real Estate Agent Should Use here!

 

As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with their ideal home buyers and sellers. 

 

Does creating content...

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