Let's dive right in! This is the third and final part of my blog series about niche marketing in real estate and we're laying out 5 marketing best practice strategies that will get you noticed by more customers.
We’ve identified the niche markets in real estate. We’ve also worked through the exercise of defining our niche and creating a unique selling proposition by doing so.
Your marketing message should be clear and repetitive so people remember what you do. This includes advertising your unique selling proposition in various methods to appeal to all niche customers.
Having a clear purpose in mind is great, but if you don’t market directly to your ideal customer, your proposition will fall flat and your business will be stagnant.
As a content marketing strategist, I help real estate agents brand themselves and produce...
We've identified 4 categories to use as a guide to CHOOSE YOUR NICHE IN REAL ESTATE. The four categories are Customer type, property type, geographic area, and specialized expertise.
To define your niche market, we’re going to ask some specific questions about each category to brainstorm who you want to market to and what you will market to your niche audience.
Plus, you'll find out that by marketing to a niche, you'll start growing your real estate business exponentially.
As a content marketing strategist, I help real estate agents brand themselves and produce content that shows off who they are as a human and as a real estate agent in the best light so they can connect more with...
Niches in real estate is a popular topic, but many real estate agents have trouble narrowing it down. Find out how to identify your niche in the 1st part of this series.
Raise your hand if you’ve ever stumbled through how to pick a real estate niche to market your business?
Everyone hears this advice when they get their real estate license - “The riches are in the niches.”. Define your niche audience to market to and you’ll be set for life.
But wait, why is it so important to pare down your marketing to a specific group? By doing that, isn’t it limiting who works with you? Won’t you miss out on selling MORE homes if you choose a specific audience?
Nope. In fact, it’s just the polar opposite.
Watch the video to see why choosing a niche in real estate will skyrocket your business!